Start with the daily job
Parking, people, cargo, weather and commute should choose the category before trim or appearance.
First new Ford · Butler Ford Ashland
Choose your first new Ford around real life, not the longest feature list.
A new vehicle can offer current safety technology, full new-vehicle warranty coverage and a known starting point. It still needs to fit your insurance, ownership budget and written financing terms.
Compare cash and rate choices
Eligibility and offer combinations vary. Compare the complete written cost, not the headline alone.
Price insurance before you decide
A new vehicle payment must leave room for required coverage, fuel or charging, registration, and maintenance.
Choose the Ford category first
Three useful first drives
These are starting lanes, not universal recommendations. Let the real week and complete budget narrow the field.
Small Ford SUV
Start with the compact end of the SUV range when easy daily use matters more than maximum space.
Shop new Ford SUVs
Maverick or Ranger
Compare compact and midsize pickups when a bed is a real need but a full-size truck may be more than the job.
Shop new Ford trucks
F-150
Move to F-150 when the exact cab, bed, payload and properly equipped tow rating support a known job.
Shop new F-150Ford lineup, incentives and eligibility can change. Verify the exact vehicle, window sticker, current offer terms and owner information.
Know what buying new changes—and what it does not
A new Ford starts with no prior owner and includes the applicable new-vehicle warranty. That can make service history simpler and provide access to current features. It does not make every model affordable, lower the insurance quote or guarantee a promotional rate.
Compare new against used with the same ownership budget. Include price, insurance, financing, fuel or charging, registration and expected maintenance. Then decide whether the warranty, equipment and known history are worth the difference for you.
Use the window sticker for the vehicle you choose
Two vehicles with the same model name can have different drivetrains, packages, equipment, and prices. Open the exact listing and review its window sticker before agreeing to figures.
For a truck or tow vehicle, verify the payload label and configuration-specific owner information. For an EV, compare home-charging access, route needs and insurance before choosing around an advertised range figure.
Compare incentives with the complete loan
A rebate and a promotional APR may not always be combined, and eligibility can vary. Ask for each available structure in writing, then compare selling price, incentive, cash due, amount financed, APR, term, payment, finance charge and total of payments.
Ford Credit currently provides prequalification and first-time buyer resources on its official site, but lender requirements and final terms depend on the applicant and vehicle. Ask what kind of credit inquiry is used before you authorize it.
Research checked August 2026
Use the primary sources behind the guidance
Rules, lender practices, offers, vehicle equipment and fees can change. These sources explain the framework; the exact vehicle and written documents control your purchase.
Before you make the drive
Questions worth settling first
These answers reflect Butler Ford and the current shopping process. Call about the specific vehicle when you need availability or equipment confirmed.
Does Ford have a first-time buyer program?
Ford Credit currently publishes first-time buyer resources. Program availability, eligibility and terms can change, so review the current official disclosures and ask Butler Ford what applies at the time of purchase.
Will Ford Credit prequalification affect my credit?
Ford Credit currently states that its prequalification step does not impact a credit score. A full application is different; review the current disclosure before authorizing any credit request.
Is a promotional APR better than a rebate?
It depends on eligibility, vehicle price, amount financed, term and whether the offers can be combined. Ask for each available structure in writing and compare total cost.
Which new Ford is best for a first-time buyer?
There is no universal model. Start with parking, passenger, cargo, commute and budget needs. Then compare exact vehicles, insurance quotes and complete written offers.
What does the window sticker tell me?
It identifies the exact vehicle’s factory configuration, standard and optional equipment, destination charge, and MSRP information. Make sure it belongs to the vehicle you are considering.
Does a new Ford still need a pre-purchase check?
Inspect the exact vehicle before delivery, confirm its equipment, review warranty information, and make sure the delivery condition and written figures match the agreement.
Available at Butler
New Ford vehicles to compare now
Open the exact vehicle for its current price, equipment, window sticker availability and Butler Ford location.
Butler Ford
2026 Ford Bronco
Raptor
- Advertised price
- $89,430
- MSRP
- $86,430
- Oregon vehicle privilege tax (0.5%)iThis estimate uses the configured 0.5% rate. Oregon vehicle privilege tax is governed by ORS 320.405 through 320.420. Oregon dealers pay the privilege tax and may pass it through to the buyer. Statutory exemptions, including certain vehicles over 26,000 pounds GVWR, still apply.
- +$447
- Dealer document fee
- +$200
- Electronic filing fee
- +$50
- Butler OTD Total
- $90,127
$1447/mo planning estimate
Free delivery availableCourtesy delivery within roughly 80 driving miles
Free courtesy delivery from Ashland
Common communities include:
Ashland · Talent · Phoenix · Medford · Jacksonville · Central Point · White City · Eagle Point · Gold Hill · Rogue River · Grants Pass · Shady Cove · Trail · Prospect · Cave Junction · Klamath Falls · Hornbrook · Yreka · Montague · Fort Jones · Weed · Mount Shasta Address and vehicle eligibility are confirmed by Butler Ford.
Butler Ford
2026 Ford Ranger
XL
$1,875 in factory options2.3L EcoBoost EngineFx4 Off-road Package
- Advertised price
- $39,904
- MSRP
- $39,904
- Manufacturer incentiveiFord Customer Cash: eligibility, residency, expiration, and compatibility with other offers are verified at purchase.
- -$1,000
- Oregon vehicle privilege tax (0.5%)iThis estimate uses the configured 0.5% rate. Oregon vehicle privilege tax is governed by ORS 320.405 through 320.420. Oregon dealers pay the privilege tax and may pass it through to the buyer. Statutory exemptions, including certain vehicles over 26,000 pounds GVWR, still apply.
- +$195
- Dealer document fee
- +$200
- Electronic filing fee
- +$50
- Butler OTD Total
- $39,349
$584/mo planning estimate
Free delivery availableCourtesy delivery within roughly 80 driving miles
Free courtesy delivery from Ashland
Common communities include:
Ashland · Talent · Phoenix · Medford · Jacksonville · Central Point · White City · Eagle Point · Gold Hill · Rogue River · Grants Pass · Shady Cove · Trail · Prospect · Cave Junction · Klamath Falls · Hornbrook · Yreka · Montague · Fort Jones · Weed · Mount Shasta Address and vehicle eligibility are confirmed by Butler Ford.
Butler Ford
2026 Ford Super Duty F-350 SRW
XL
$17,095 in factory options6.7L Power Stroke V8 DieselSTX Appearance Package
- Advertised price
- $70,481
- MSRP
- $74,385
- Dealer discount
- -$3,904
- Manufacturer incentiveiFord Customer Cash: eligibility, residency, expiration, and compatibility with other offers are verified at purchase.
- -$1,000
- Oregon vehicle privilege tax (0.5%)iThis estimate uses the configured 0.5% rate. Oregon vehicle privilege tax is governed by ORS 320.405 through 320.420. Oregon dealers pay the privilege tax and may pass it through to the buyer. Statutory exemptions, including certain vehicles over 26,000 pounds GVWR, still apply.
- +$347
- Dealer document fee
- +$200
- Electronic filing fee
- +$50
- Butler OTD Total
- $70,078
$1106/mo planning estimate
Free delivery availableCourtesy delivery within roughly 80 driving miles
Free courtesy delivery from Ashland
Common communities include:
Ashland · Talent · Phoenix · Medford · Jacksonville · Central Point · White City · Eagle Point · Gold Hill · Rogue River · Grants Pass · Shady Cove · Trail · Prospect · Cave Junction · Klamath Falls · Hornbrook · Yreka · Montague · Fort Jones · Weed · Mount Shasta Address and vehicle eligibility are confirmed by Butler Ford.
Butler Ford
2026 Ford Bronco Sport
Big Bend
$5,830 in factory options1.5L EcoBoost EngineConvenience Package
- Advertised price
- $38,873
- MSRP
- $39,670
- Dealer discount
- -$797
- Manufacturer incentiveiFord Customer Cash: eligibility, residency, expiration, and compatibility with other offers are verified at purchase.
- -$2,250
- Oregon vehicle privilege tax (0.5%)iThis estimate uses the configured 0.5% rate. Oregon vehicle privilege tax is governed by ORS 320.405 through 320.420. Oregon dealers pay the privilege tax and may pass it through to the buyer. Statutory exemptions, including certain vehicles over 26,000 pounds GVWR, still apply.
- +$183
- Dealer document fee
- +$200
- Electronic filing fee
- +$50
- Butler OTD Total
- $37,056
$545/mo planning estimate
Free delivery availableCourtesy delivery within roughly 80 driving miles
Free courtesy delivery from Ashland
Common communities include:
Ashland · Talent · Phoenix · Medford · Jacksonville · Central Point · White City · Eagle Point · Gold Hill · Rogue River · Grants Pass · Shady Cove · Trail · Prospect · Cave Junction · Klamath Falls · Hornbrook · Yreka · Montague · Fort Jones · Weed · Mount Shasta Address and vehicle eligibility are confirmed by Butler Ford.First Ford · One clear comparison
Put the practical two side by side.
Tell Butler Ford what your week requires and which two vehicles you want to compare. We can confirm the exact inventory before your Ashland visit.