Useful space for passengers and gear
Projected to offer more passenger volume than a Toyota RAV4, with seating designed for five adults.
All-new midsize electric truck
Built for more than the expected.
The Ford Fathom is coming in 2027 with useful space, next-generation technology, and a starting price designed to bring an electric truck within reach.
Butler Ford interest list — not a deposit, reservation, or Ford preorder.
$28,350Starting MSRP*
Early 2027Preorders begin
5 adultsDesigned to seat
All-electricMidsize truck
A new kind of Ford truck
Right-sized for real life. Reimagined from the ground up.
Fathom is the first vehicle on Ford's Universal Electric Vehicle Platform. It is planned around the footprint of a midsize truck, but Ford says its clean-sheet EV design creates more passenger volume than a Toyota RAV4, plus the flexibility of both a frunk and a bed.
The final exterior has not been publicly revealed. What Ford has revealed is the thinking: more useful space, approachable technology, and fewer compromises at an announced starting MSRP of $28,350 for the standard-range model.
What Ford has confirmed
Useful technology. Serious flexibility.
Early information is focused on how the truck fits everyday life. Final specifications, range, configurations, and availability have not been announced.
Frunk + bed
Two useful cargo areas add flexibility for work gear, groceries, weekend equipment, and everything between.
Bidirectional power
Planned capability to send power out from the truck, opening new possibilities at home, work, or camp.
Next-gen BlueCruise
Every truck is expected to include the hardware needed for Ford's next generation of BlueCruise capability.
A modern cabin
A large high-resolution touchscreen, Apple Maps-powered navigation, and Digital Key are planned as standard.
Your phone, connected
Apple CarPlay and Android Auto compatibility keep familiar apps and controls close at hand.
More than transportation
An EV designed to pull its weight.
Ford describes Fathom as comfortable on a weekday commute and ready for a weekend adventure. Bidirectional power capability is one part of that promise: a truck that can be useful even when it is parked.
Tell Butler Ford you're interested
Stay close to what comes next
Be ready when Fathom preorders open.
Join Butler Ford's local early-interest list. We will use your preferred contact method to share meaningful Fathom updates and help you understand the next step when Ford opens preorders.
- No deposit required
- No purchase obligation
- Local guidance from Butler Ford in Ashland
Prefer to talk? Call Butler Ford at (541) 507-8476.
The early answers
Ford Fathom FAQ
We will update this page as Ford confirms more production details.
When can I preorder a Ford Fathom?
Ford says preorders will begin in early 2027. Joining Butler Ford's interest list helps us keep you informed, but it is not itself a preorder.
How much will the Ford Fathom cost?
Ford has announced a starting MSRP of $28,350 for the standard-range battery model. That figure excludes taxes, title, registration, destination and delivery, and other fees. Final configurations and pricing may vary.
What is the driving range?
Ford has not published the Fathom's final EPA-estimated range. We will share verified range and charging details after Ford announces them.
Is the production design shown here?
No. Ford has not publicly revealed the final production exterior. The imagery on this page comes from Ford's official Fathom name-reveal materials and illustrates the vehicle's design story and intended use.
Early details current as of August 2026. Review Ford's official Fathom page and name-reveal story.
*Starting MSRP for the base model with standard-range battery, as announced by Ford, excludes taxes, title, registration, destination and delivery, and other fees. Specifications, features, timing, pricing, and availability are subject to change.